Personal Brand Photography & Creating Super Fans with Jamie Swanson

SUBSCRIBE: iTunes | Spotify | Stitcher

You may have heard about a new genre of photography for Entrepreneurs, Small businesses & Influencers. Consumable photography to help clients, connect & build their Personal Brands?

Marketing powerhouse Jamie Swanson saw the potential in this new industry and made it her mission to educate photographers on how they can add in this service, or pivot their entire business to a profitable and rewarding new genre.

Personal branding photography is beyond headshots or glamour photography. It’s about understanding and connecting with your ideal client, building relationships, and creating ongoing revenue for photographers.

I wanted to share Jamie with you because I know from first-hand experience how hard it can be to get your own personal brand photos, and how the Personal Branding Photography industry is still just still in its infancy with the online business space still growing, with so much potential for photographers. But even more, I love Jamies’ ability to assess situations, see an opportunity, and then take action on trying new things and pivoting.

This episode is chock-full of tips and advice if you are someone who has been curious about how it all works, mind-set shifts that photographers need to consider, and where to start.

Discover more about Jamie Swanson

Facebook: @jamiemswansononline
Facebook Group: Personal Brand Photography
Instagram: @jamiemswanson
Podcast: Personal Brand Journey with Jamie M Swanson

Bio:  Jamie M Swanson, the founder of The Modern Tog (, is leading the Personal Brand Photography movement by teaching photographers how to work with entrepreneurs and influencers to grow their personal brand, which she believes is the future of the professional photography industry.

She has 6 young kids, and she shamelessly loves eating, quilting bright rainbow quilts, playing her clarinet, cross-country skiing, and being out in nature.

Resources shared in this episode

Lacy Davillier’s video

Phillipa Maitland’s video

Restart Your Business Guide

Jayson Gaignard – Community Made Podcast

share the love


Leave a Comment




Boss, Not Bossy: How Kellee Wynne Helps Others Fulfill Their Dreams by Sharing Her Knowledge (and Why You Should Too!)

Aftershoot: How Embracing an AI Workflow Can Help You Become a Better, More Efficient Photographer with Justin Benson

Take your Shot : How to Find Your Unique Photography Voice with Valerie Eidson

Love, Loss, and Legacies: Why Anna Kruse is So Passionate About Capturing Timeless Family Moments

Ebb and Flow: The Myth of Finding Balance as a Mother and Business Owner with Aspen Dawn

From Chaos to Keepsakes: The Joy of Photographing Large Families with Kristen Coberly

Play, Prompts, and Passion: How Liz Devinny Creates Playful Photography Masterpieces

Scroll-stopping Storytelling: Creating Fine Art Children’s Portraits with Photographer Iwona Podlasinska

A Passion for Pet Portraits: Making Furry Friend Photography a Profitable Business with Nicole Begley

Contracts, Copyrights, and Copycats: The Must-Do Legal Tasks for Your Photography Business with Kiffanie Stahle

Marketing Mindset Makeover: Why It’s Time for Photographers to Rethink Their Marketing Strategies with Carolina Guzik

The Profitable Photographer: Pricing for Profit in Your Photography Business with Jamie Devlin

The Procrastinating Robot with Lisa DiGeso: Strategies to Deal with Overwhelm & Procrastination

Picture Perfect Productivity: Strategies for Streamlining Your Photography Business with Brittnie Renee

Countdown to Success: Using The Rocketship Blueprint to Propel Your Photography Business Forward with Senior Photographer Sean Brown

Focus on Inclusion: Empathy and Advocacy in Neurodivergent Family Photography with Stacey Feasel

Learning Curves: How Maintaining a Lifetime Learner Mindset Can Help You Master Your Fine Art Maternity with Esther Kay

A Kid at Heart: The Art & Business of Preschool Photography with Trina Julius

The Business of Being Yourself: How Embracing Your Uniqueness Unlocks Your Creativity & Helps You Stand Out in the Newborn Niche With Natasha Simpson

Better Together: How Hiring a Team of Associates Can Help You Grow Your Photography Business With Jill Smith

From Scrubs to Shutter: Balancing Nursing, Photography, and Passion with Shannon McTighe

The Wild Side: Embracing the Beautiful Mess, and Capturing Authentic Connection with Tiffany Crenshaw from Animal House Photography

Golden Moments: Elevating  & Nurturing Client Relationships with Maternity and Newborn Photographer Kellie Golden

The Heart of Photography: Josie Tan’s Approach to Client Connections & Building Relationships in Your Photography Business