Get Found with Fuse: Demystifying SEO Marketing with Feuza Reis

SEO marketing is a powerful tool for your business. So powerful that the ins and outs of making it happen can feel overwhelming and complicated. Putting yourself and your services out into the world in the most effective way doesn’t necessarily mean that you have to be a marketing expert. 

But understanding some user-friendly and easy ways to implement SEO marketing strategies into your business will ensure that you stand out when prospective clients find you online.

 Digital marketing is a powerful tool for your business. Tune in to learn how you can stand out online with user-friendly ways to implement SEO marketing strategies

In this episode, I chat with Feuza Reis, a photographer and SEO marketing strategist, who helps creatives get found online using organic digital marketing tactics. 

She shares why SEO is critical for photographers, how to optimize your website for SEO, and the importance of diversifying your marketing strategies. She also give some insight into the evolution of blogging and how Pinterest is a hidden gem for photography marketing.

What’s in this episode:

  • Feuza’s start as a photographer and how she learned the power of digital marketing [02:00]
  • Her pivot from photographer to digital marketer [04:15]
  • Why SEO is important for photographers [07:04]
  • Feuza’s user-friendly tips for optimizing your website for SEO [10:41]
  • How a Pinterest strategy can benefit you as a photographer [17:56]
  • The evolution of blogging and how you can use it to your advantage [20:17]
  • Why you need to diversify your marketing strategies [24:00]
  • Feuza’s favorite business advice [31:19]

If you want to understand how to use SEO marketing to your advantage, tune in to this episode.

SUBSCRIBE: iTunes | Spotify | Stitcher

Resources Mentioned

We Should All Be Millionaires by Rachel Rodgers

Meet Feuza Reis

Feuza Reis is a marketing photographer, SEO strategist, and travel blogger. Feuza, also known as Fuse, has been helping creatives get found online for 9 years. She is passionate about organic digital marketing tactics and has been featured on Honeybook, Animoto, PDN Magazine, Blink Conference as well as several podcasts. She is also a mom of teens and 2 dogs. She often is chasing old coffeeshops, bars and stories.

Connect with Feuza

Visit her website

Connect with her on Facebook

Follow her business TikTok

Follow her travel TikTok

Follow her Instagram

Did you love hearing Feuza’s tips for using SEO marketing to help intentionally grow your business? Check out another episode from Corey Potter – SEO for Photographers: Why You Need It & How to Get Started with Corey Potter


[00:00:00] Feuza Reis Everything starts with meh. And I thought that was, like, so powerful. She’s like, It’s gonna be crap. If you’re new to photography, it’s not going to be good. But we look back. But there’s beauty in the meh. Done is better than perfect. So I thought that was really inspiring when she says that everything starts with meh. And then we talk about bridge words a lot and then like”but or “and, yes”, I’m going to continue. Right. It’s going to get better. And sometimes the meh just prevents us from just starting or doing it or giving up too easily too. 

[00:00:36] Lisa DiGeso Welcome to the Art and Soul Show, where we dive into heart opening chats on photography, business, life and that messy in between. I’m your host, Lisa DiGeso, a mom, a photographer and entrepreneur, and I’ll be sharing honest conversations and advice for photographers with insight on mindset, entrepreneurship and creativity. The goal of this podcast is for you to be able to gain insights and strategies that will get you real results. Because, let’s face it, having a photography business can be lonely, but it doesn’t have to be. This is the place you can go when you need a boost of encouragement, a kick in the pants and inspiration to pick up your camera. This is the Art and Soul Show. 

Hello, my beautiful friends. Welcome back to the show. Today, I’m hanging out with Feuza Reis. She’s a marketing photographer, SEO strategist and travel blogger. She’s also known as Fuse, who has been helping creatives get found online for nine years. She’s passionate about organic digital marketing tactics and has been featured on Honey Book, Animoto, PDN Magazine, Blink Conference as well as several podcasts. She’s the mom of teens and two dogs. She is often chasing old coffee shops, bars and stories. So without further ado, here is Fuse. 

[00:01:54] Feuza Reis Hello. I’m so excited to be here. 

[00:01:57] Lisa DiGeso So tell us who you are and what you’re passionate about. 

[00:02:00] Feuza Reis Sure. Thank you. So I’m Feuza. Everyone calls me Fuse like you said. And I’ve been an entrepreneur for 13 years and I started as a photographer and quickly became a wedding photographer. And within that journey, at the beginning, my kids were small. I had two small kids. And I really wanted to market my business, but didn’t have any funds. And I also was tired of photographing all the Brazilian church people because they were really cheap. So, I was like, I got to get out there, how do I do that. 

And at the time, you know, it was just a lot of in-person networking, which I wasn’t able to do because the kids were so small and because of just finances. But I soon realized the power of digital marketing and online networking and nurturing those relationships. And at the time, believe it or not, it was Twitter was a big platform to connect with wedding vendors. And through that, I connected with a bridal planner by volunteering, photographing a bridal event, and that really helped. So social media was like the help like launch my wedding photography business. 

But two years after that, a fellow photographer told me about SEO, which is search engine optimization, basically how to get your website found in Google. And he told me how he optimized his site to be found for just one small venue in a very competitive market in California. And I was like, What is that? What do you mean, SEO? So I was like, I say, it was love at first sight, but it was also super technical for the crazy Brazilian mom, right? So I was way over my head. So I started, but I loved this idea that perfect strangers could find me organically for free. And I started signing up for every, like, workshop, I even photographed MozCon, which is a huge SEO conference just to be around fellow SEOs. And it was challenging because it’s a very men heavy white man heavy, to be honest. At the time I felt like it was like country club with a crazy Brazilian mom. 

But I soon realized I like definitely just kept following my curiosity. I was very curious and that is a big lesson I’ve learned in being an entrepreneur and pivoting, you always want to follow your curiosity. So I started just putting into practice a few things I did understand specifically with blogging SEO at the time, and then I started hearing those beautiful words where the brides were like, I found you in Google. And within that journey I kind of fell more in love with the marketing side of the business than the actual photography. 

So I ended up working in a digital marketing agency when I moved to Florida five years ago, and I launched my group, well I launched my blog and started teaching SEO nine years ago. So next year will be ten years. And just because everyone, you know, Facebook groups rolled around and people started asking questions about SEO, I would always know the answer. And I ended up going to Creative Live to learn more about online marketing and launching a course. And my first course was like nine years ago on Google Plus Communities, RIP Goolge Plus Communities. 

So it’s, you know, it’s been I say fused my passions now where I paused photography for a bit but then I brought it back to fpr so clients can hire me for social media marketing, for SEO or for photos to market their business. So I feel like they’re all together. And then recently with the pandemic, I kind of rekindled my passion for, not rekindled, I’ve always had the passion for traveling. And even though I know SEO, I teach it, I always thought it was just like, not for me to have a travel blog. And then, you know, with TIkTok, TikTok’s to change my mind. So I’m leaning towards that and following curiosity and and here I am. 

[00:05:54] Lisa DiGeso I love that.

Feuza Reis: Sorry that was long.

Lisa DiGeso: No, it’s great. I think it’s really important. And I think it’s so funny because I mean, you know, the traditional route of going to school, picking one career, staying in your lane, and doing that until the day you die is like not very realistic and not actually how our brains work, which is even what I think is even more fascinating is when we’re in school, we have like seven or eight different subjects that we are learning at the same time. And we do that from like little kids. But then when we get older, we’re expected just to do one thing. And like, we’re like, but that’s not how we’re trained. That’s bizarre, right? 

[00:06:29] Feuza Reis We’re also not trained. You know, I hope this is changing, but we’re also not trained to be creative or be leaders or, you know, experiment or but I think the pandemic I think pandemic has put a lot of things into perspective where people are really questioning, you know, their their reasons or values and their happiness. So. 

[00:06:57] Lisa DiGeso Mm hmm. Yeah. Agreed. So can you share a little bit why SEO is so important for photographers? 

[00:07:04] Feuza Reis Sure. Absolutely. First of all, photographers are also content creators. Right. And we have this beautiful gift that is photography, which is an added bonus when it comes to SEO. So SEO stands for search engine optimization, which is a huge word. So I like replacing the word optimization with a booth. So basically there are things that anyone really can do on their sites in order on the backend, on the actual website page, on logging in order for search engines like Google. And then there’s Yahoo and Bing, people actually do use those. 

[00:07:38] Lisa DiGeso I was like Bing exists. 

[00:07:40] Feuza Reis Yeah, I know, I know, I know. You’ve got that. They have like their own analytics. It’s crazy, huh? And then, you know, there’s other search engines like YouTube, the second largest one in the world, even TikTok, Pinterest also is a great one. So there’s things that that you can do. So the reason why it’s important is because I always say our goal is to get Google to like our website and to trust our website. You need to understand Google’s also in business, and Google’s business is to not only sell right, but is to please its audience. So if its audience lands on your website through a search, but when they land there, it’s not a good fit, that doesn’t make Google look good. Yeah, Google’s going to be very careful about who it sends to your website based on, you know, certain search parameters. 

So as a business owner, you really want to be make sure that you have the foundation set in order for Google to find your business because you’re in it for the long run. Right. And I always say there is no shortcut. When we’re at the agency, we would we would play around and some clients would like pay the first month and be like, hey, turn the SEO switch on, you know, is it on now? And it doesn’t work like that because Google uses over 200 factors to rank a website. And, you know, I would say you want you want Google to put a ring on that finger, right? You want Google to trust your site long term. 

So if we’re in it for the long term, we want to make sure that we’re following Google’s rules. And they do have rules. We want to make sure that Google and its bots understands what our content, our website is about. And this is the area I feel like photographers don’t do a good job at and because they rely so much on pictures and they think that’s enough. And just some some pages with galleries is enough and it’s not. But we also have pictures that can show up in Google Images. So that’s like an added bonus for for a photographer because, you know, you’re not using stock images, you’re using your own work. So that’s another way. 

There’s several ways to get found in Google results. I think there’s this misconception that it’s your whole website, but your photo can be found, your blog post can be found, just a page on your site can be found. A video of you embedded on your site can be found. So essentially your Google My Business, which is also actually very important if you’re a photographer to have that claimed and always be getting reviews because it makes up 25% of local SEO. So as long as there Google, Google exists, I think it’s important for you for you to start implementing some optimization. Right. Because I always say, you know, SEO is a race because there is competition, but if you don’t even have your foundation laid out, you’re not in the running. Right. So how can you even be in the race? 

[00:10:24] Lisa DiGeso Exactly. Makes so much sense. I think many photographers and truth be told, myself included, have maybe stayed away from SEO because it feels a bit overwhelming and definitely a bit complicated. So can you share your method of making it user friendly and easy for photographers to understand? 

[00:10:41] Feuza Reis Yeah, I mean, I get it. It can be overwhelming because there are a lot of moving parts, right. So the three main parts of SEO is, first of all, it’s the on page SEO, which means anything you do on the front end of your site or on the back end of your site. Then there’s off page, meaning things that happen externally like Google My Business or like. So let’s say this podcast episode, you’re going to link back to my site. So that’s called the backlink. So off page, on page and then technical SEO, which has to do with on page SEO. So it is overwhelming. But let’s start with the basics, right? The basics is really context of what do you do? So these are called kind of keywords in the SEO world. So you’re just really going to answer, what do you do? Where do you do it? Right. 

But the problem with photographers is that they kind of jumble everything with on one page. So the main thing you really want to do is jot down every main service you have. So if you are a portrait photographer, what kind of services fall into that? Even if you’re a wedding photographer, do you also offer engagement, do you offer bridal, boudoir. Do you offer? I don’t know what else, whatever else. What’s it in the south? They do those bridal portraits, right? So you want to make sure that you want to list your services. So if it’s a maternity, family, and newborn, those are the services. When you when you think of the services that you offer, answer this. Does every service have its own page on your on your site? And if you’re like, yes, it has the gallery page. The gallery page doesn’t count unless there’s text. 

So the first thing we want to do is look at how our site is set up. And what a lot of photographers end up doing is they have an about page, a home page, a bunch of gallery pages, and then they have this one kitchen sink info page. And that is not good because essentially we want one one page to target one main keyword idea. So if I offer all those things, having this one info slash pricing page is not helping me rank. Right. So if I ask you, so what page are you targeting maternity photography and you’re like, I don’t know. Or if you think it’s just a gallery, it’s not because essentially the photos, even those photos, there is image SEO. There’s certain things that you should be do with your photos. If you don’t have context right, answering questions, then it’s going to be hard for the search bot to understand what you do. 

And a competitor that is optimizing their site they’re they’re five steps of how do you with this. So the first thing you want to create more pages. Within those pages you want to add text and you want and the best way, honestly, I feel like it’s FAQs. So let’s see you have a nice header photo, then you have a little text, then you can have some more, you know, then it could be social proof, testimonial and then and and then you can even put your FAQ at the bottom. I’m not a huge fan of those FAQS that hide the text because sometimes Google won’t. It would take an extra step for Google to read it. So this might have changed recently, but I kind of like to see it. So let’s just talk about maternity photography for, for, you know, and then we want to think what are the top questions I asked about get asked about this service.

Another tip when creating this page is go to Google and just look it up the keyword or you know, the service. So let’s say maternity photography sessions or something. And then you want to go to the section that says people also ask because actually that’s how people are searching and asking. So, so it’s like, you know, when is the best time for maternity portraits? How many weeks? What should I wear for maternity portraits? How to prep. So think of those FAQ questions. The way you want to do is want to make sure those questions are what’s called an H2 heading. So usually, especially if you WordPress, it’s pretty simple to do show it most of your website platforms you want it to be an H2 heading because the two headings going to reinforce the context of the page. 

So if my main page idea is, you know, early and maternity photographer, then I have these H2 that have these variations. Right and also think variations. We want to talk about pregnancy, expecting, baby. So you want you’re trying to really have Google understand the context of your page. I always say like how would Google know if a page is talking about bass fishing or bass playing? They’re spelled the same. Think of all the context. So that’s what you need to do for every service that you want. So formatting and branding, of course, is going to come into play and sometimes we can’t do all the Google things that we like to that I would like to talk to you about it. 

But, you know, so there’s also a lot of people I see a lot of my clients. They end up turning their gallery pages into a gallery slash info page. So depending. I know I don’t think Squarespace you can do it. I know not every website platform that’s feasible. So you know, maybe you have those pages, gallery pages and all you have to do now is actually add the text. Yeah. So another thing that you can do, which is more on the user side of things, is you always want to lead your audience to how they navigate through your site. Right. And Google loves it when people spend more time on your page. So your goal should be that people visit at least two pages, but it’s your job to guide them. So I think I always say like, what pages do you want people to go. If you want them to go to the about page, what’s the next page you want them to go? So have a button. View my portfolio, view my investment. Check out this. view the gallery. Right. So you want I think adding more buttons can be an easy win. 

And then there is the technical side is something called page titles and meta descriptions, which every website platform Weebly, Wix, Pixiset, every website platform has this. So it’s basically the back end stuff that says, What is your page about your page titles and your meta descriptions? Kind of like a full sentence. So I mean, that gets into a little bit more nitty gritty, but it’s something very doable that you could learn or you could even hire someone right to do it for you as well. 

[00:17:00] Lisa DiGeso I love that. So funny. I had a hack so my website was hacked in earlier this year and I actually haven’t rebuilt it yet. Okay. So I’m like I said, I’ve been talking to copywriters and talking to designers and I love talking to SEO. So when I do eventually get to it, I’m like, I’m going to rebuild it, instead of my 2010 version of my original website. It’ll be this new one. So I think that’s so fascinating of the way that it’s laid out. I think that’s really great. 

[00:17:25] Feuza Reis Because SEO is also becoming way more conversational because of voice search. Yeah, so the Alexa’s and the Hey Googles of the world are now. I mean, my kids don’t type right, it’s audio. So that means the text is becoming way more conversational. So having that text on your site is going to help Google understand what your site is about. 

[00:17:49] Lisa DiGeso So interesting. Now, can you share why photographers might want to consider having a Pinterest strategy? 

[00:17:56] Feuza Reis Yeah. Oh, my God. One of my favorite. I feel like this hidden superpower that we have and we don’t utilize it. So my favorite thing about Pinterest is that your pins and boards get found in Google results. No other social media platform does that except for Facebook business page videos, video only. And there’s talk about Instagram and TikTok starting to get shown in Google results. So it’s not about going viral on Pinterest, but it’s about the fact that we can also add text to our boards and our work. So we’re a photographer, so we create pictures that can go on Pinterest and that get found in Google results. 

So one thing that’s different for photographers versus sometimes some other businesses is that we’re local SEO. So local also has local modifiers in order for Google to understand that it’s a local business. And the cool thing with Pinterest is you could create boards, right, that are related to maternity photography, Orlando or you know what to do with your kids in Orlando. Newborn portraits, newborn baby prop ideas. 

Pinterest is is a place it’s called a discovery platform. It’s not a social media platform, which I love, which means I don’t have to be social, with anybody. And you can just get you know, you can just schedule it. So I think it’s very underutilized. So I do have one case study of Nathan, who I love. So he’s more of a he’s a photographer over in Texas and he’s more of an introvert. So he took my my Pinterest class. And there’s a few I think there’s this one blog post where he’s he’s he’s booked six family sessions because they show up in Google results. So they work really well for fall and for mini sessions, too. So blog posts related to that, you know, any type of blog posts that are helpful to moms in your city, you’re putting that to Pinterest and I love that. In Pinterest the board descriptions, you can add the city and the name. So there’s just a lot of cool things that can be done there. 

[00:20:07] Lisa DiGeso I love that. So what is your opinion on blogging? Is blogging dead? 

[00:20:12] Feuza Reis I love this question so much. 

[00:20:14] Lisa DiGeso Is it still an effective use of time for photographers? 

[00:20:17] Feuza Reis Okay. Blogging is not dead, but it’s changed dramatically, but I think for the good. So the great news is you don’t have to blog every session and please do not do that unless it’s been oh, you know, unless you’ve been doing it for ten years and it’s part of your marketing strategy and clients away. So when blogging launched it was definitely more like people were fans. They left comments, they came back. But now people really just skim information. So blogging is not dead because as long as Google’s around, blogging is not dead because it’s a way for your content to get found in Google results. But now you want it. I would rather you do one blog post a month that’s going to be a little longer, a little bit more strategic instead of here’s another cute newborn baby, right? Yes. God bless the newborn photographer. That’s hard. There’s only so much you can say about the cuteness of a baby. 

So what you do instead is you do roundup posts and curated posts and then like inspiration posts. So here are my top five newborn baby boy sessions of spring or of last year feature five sessions. Talk about newborn baby probs due to a lot of newborn twins to do a whole blog post about shooting twins and inspiration. So think inspiration ideas and then also like I said, the curated posts, right? So this works really well sometimes for themes for twins, for boys versus girls. And then think of those strategic posts like Here are ten amazing props for maternity page. I actually used to rank for a blog post like that for while. Here’s the top guide to planning your first newborn session. Right. 

So you think resourceful essay cute type stuff too and then curated. Another thing I think that could be a little fun is finding it. So if your target audience, which I know a lot of the viewers are the target audience are moms. I think being a little tour guide in your city. And, you know, moms always need things to do with the kids. Amen, right? Like, oh, I got teens out this summer, what am I gonna do with these teens. So if you want to plan ahead of time and think of the fall like here are the top fall events in my county, that’s a little bit more on the mom blog side of things. Number one, it’s kind of fun to do. And number two, your blog can start becoming as a community resource location and you know, and that traffic can be helpful to Google be like, oh people are visiting her blog for contents interesting. 

So I think you don’t have to it doesn’t have to be about your work all the time, right? It could be like a reflection post. It could be like top mommy groups in my city. It could be traveling with kids in the summer, post pandemic kids life mom, you know remote working, like it can be so many different things and again I really do one blog post a month at least 500 words which can sound scary. But if you’re interviewing your clients, you know, be like, what was the best part of your session? Which picture did you love? Why? Where did you shop? What are some tips you have? Get your clients to write those blog posts for you. I love that. I think it’s a lot easier for the brides, for the wedding photographers. But, you know, and the cool thing about blogging, let’s say you featured five clients, you email them and say, hey, you’re featured on my blog or you shared on social media and they’ll share it, right. So blogging is still can be still incredible tool for photographers. It’s just changed and evolved and I think it’s for the good. 

[00:23:53] Lisa DiGeso I love that. Now can you share a little bit why you feel it’s important to diversify your marketing with strategies for multiple platforms? 

[00:24:00] Feuza Reis Sure. So that is like a Catch 22 question at times. I know because since I teach marketing, I am very diversified when it comes to social media. So I have two thoughts on this. Number one, I do agree you can’t have all your eggs in one basket like your site was hacked, right? Yeah. Let’s say that was the only thing you did and your SEO is incredible. Bye bye. So I think having a newsletter is extremely important no matter what business you’re in. It could be e-commerce, photography, whatever. Having a newsletter and collecting emails is extremely important. Definitely your website. If you’re local business Google My Business is like I said, if you don’t do anything else in your life, you need Google. Like that’s how strongly I feel like Google My Business like 1,000% and like really, really important because you just never know, right? 

We can’t also just rely on social media because we don’t own it. Like it’s a lot easier to be locked out of Instagram account or for some reason they decide they don’t like your content and then you have nothing of that. Your website is a little easier for you to control. Not always as you can see and so is your email list. So you want to diversify in that sense? Yes. The other side of social media, I think this is where if we don’t watch it, we’re just really doing it to keep up with other people and to feel like a FOMO fear of missing out. So the thing for me when it comes to social media is you have to understand where does your ideal target hang out, number one, and do you enjoy that platform number two. So for example. My ideal audience does hang out on LinkedIn. Am I active on LinkedIn? Not at all. I don’t enjoy it. I like I don’t like opening. And I get 50 messages of, like, all these people trying to pitch me. I don’t enjoy it. Right. So it’s like. But also, if you’re like, Fuse, I hate social media, I’m not going to do it all. No, it doesn’t work that way either. 

[00:25:55] Lisa DiGeso Yeah, you gotta get in the game a little bit. 

[00:25:56] Feuza Reis But like, you know, if you’re like, I don’t like TikTok, I’m not going to do it. Like, no problem. It’s okay. Like, you don’t have to. So there’s this, like, pressure sometimes that you have to do all the social venues. And I disagree. I have to kind of test them all out because of marketing and I’m teaching. But I think you have to find this this balance because or else you just, like, start hating it all. Like you’re like, oh, my God, like, you know, I don’t do anything else. This is all I do. So you have to really find this rhythm. You have to, you know, scheduling, outsourcing it, you know, is an amazing thing you can do for your business. 

[00:26:33] Lisa DiGeso I have a question for you because I got an email now probably about 25 days ago that and I wasn’t sure if it was actually from Google My Business or if it was something else because they said if I didn’t go somewhere and update something, they were going to delete my listing. 

[00:26:52] Feuza Reis Okay, that does not sound like it’s like Google My Business, no. There is. There has been. So there’s a lot of those people trying to sell their services. Yeah. So, yeah, Google doesn’t call you. So somebody saying they called you. It’s not Google, so they do not call you. So what has changed recently is the Google my business app. It’s no more. So right now, you you edit your listing through Google Maps. But the Google my business dashboard still exists. Or on desktop it still exists. So this kind of freaked a few people out because a lot of the photographers, right. They work from home and listed as services. So yeah, your business should be. And you really didn’t need to update anything about that. So when you started talking, I thought maybe it was that. So there is nothing to be updated. They were just telling you that this app is no longer going to exist. But so for example, if you go to Maps or Google on your phone and you look up your business, you have access to edit your listing there. 

[00:27:46] Lisa DiGeso So. Okay. 

[00:27:47] Feuza Reis But yeah, this is not like you always want to just go to business dot google dot com and sign in that way and be careful with some emails. Yeah. 

[00:27:56] Lisa DiGeso Yeah, that was a funny one. Okay. Because I was like this was like over actually it was over 30 days ago and I was like, nobody’s going to tell me that I have to do something within 30 days or they’re going to delete me. I’m not going to play your game. Yeah. You don’t get to tell me that. So my, it’s still there anyway. So it was probably not real. It looked, you know, it’s funny because it kind of looked real and I was like, well, I don’t have a website at this point. Like, Oh, well. 

[00:28:22] Feuza Reis I love it. 

[00:28:23] Lisa DiGeso So are you ready for the lightning round? 

[00:28:24] Feuza Reis Yeah. 

[00:28:25] Lisa DiGeso Okay. What is your go to karaoke jam? 

[00:28:29] Feuza Reis Okay, this is funny. So we’re Brazilian and my husband is obsessed with karaoke, so it’s Brazilian Country music is what we do. Usually there’s some alcohol to be honest. So it’s yeah. And I mean, I do like me some J Balvin and you know Dua LIPA. 

[00:28:50] Lisa DiGeso Yeah, I love it. Most luxurious vacation you’ve ever been on. 

[00:28:55] Feuza Reis When my husband and I celebrate our 12 year anniversary, we went to Riviera Maya and Cancun area. We stayed at this five star hotel and it was very luxurious. And we’ve been back like three times and it was not up to no, no. And then I feel like all our Europe vacations are more on the budget side, but, you know, Europe just always feels luxurious. 

[00:29:17] Lisa DiGeso Yeah. What was your favorite TV show growing up? 

[00:29:19] Feuza Reis The Wonder Years. Good. 

[00:29:21] Lisa DiGeso Good one. Last thing you did for yourself as an indulgence. 

[00:29:25] Feuza Reis Well, so I have just gotten back from Europe. I was in Spain and we went to Valencia and I got a massage on the beach, which was really nice. And we ate paella that was nice too. 

[00:29:38] Lisa DiGeso So good. I love paella. Your favorite book. 

[00:29:43] Feuza Reis I mean, We Should All Be Millionaires by Rachel Rodgers. Yes, really eye opening because it’s talked about as women, all these pressures and things that we’re expected to do and that we don’t realize because it’s just so expected of us. Yeah, that we take on and on and on. And she then she talks a lot about hiring personal assistant, how to get started and dreaming about your dream life and what does that look like for you? Does that look like eventually, you know, having a cook in your house? So it really got me thinking differently about certain dreams and goals I had. 

[00:30:18] Lisa DiGeso I love that. What did you want to be when you grew up? 

[00:30:22] Feuza Reis So the funny thing is a UN interpreter. So I like languages as a teen and at career day when I was 13, we had to research a career. And I remember that U.N. interpreter made so much money, and I was like, I want to be that. But then I realized I would have to learn all these very difficult languages to work. So I gave that up. 

[00:30:44] Lisa DiGeso I love it. Favorite movie? 

[00:30:46] Feuza Reis So I’m a huge Chris Nolan fan. So I love Tenet. I love Inception and Interstellar, but I also love comedy, romance. Sorry, The Proposal I’ve watched so many times, I just can’t. I always love that movie the best. 

[00:31:04] Lisa DiGeso I love that my my go to is Under the Tuscan Sun. Yeah, like that is like I own that. I probably watch it like 50 times a year. Like ridiculous amount. I ridiculous. What has been the best piece of business advice you’ve ever been given? 

[00:31:19] Feuza Reis There’s a few, if you like, quotes that I like to live by. One is be you, everyone else is taken, which I constantly have to remind myself because it’s easy to compare one’s self. And then definitely my other motto is Done is better than perfect. Um, I’m not a perfectionist in certain things, but, you know, sometimes we wait so long to launch, start or to pivot. We just really like, get in our own way. So I constantly have to remind myself, done is better than perfect. And then recently I’ve been doing life coaching with Cindy Ames and she’s just been amazing. And we were talking about so I want to improve my travel writing and my writing and also I’m launching this Etsy shop and I was like, Oh, my designs are like meh. And then she’s like, Hold on. She’s like, Everything starts with meh. Yeah. And I thought that was, like, so powerful. She’s like, it’s going to be crap. If you’re new to photography, it’s not going to be good. But we look back. 

[00:32:16] Lisa DiGeso Yes, seriously. 

[00:32:18] Feuza Reis So but there’s there’s beauty in the meh, right. There is like, yeah, done is better than perfect. So I thought that was really inspiring when she says that everything starts with meh and then we talk about bridge words a lot and then like but or and yes, I’m going to continue, right? It’s going to get better. And sometimes the meh just prevents us from from just starting or doing it or giving up too easily too. 

[00:32:43] Lisa DiGeso Yeah, we’re afraid to suck. 

[00:32:45] Feuza Reis Yeah. 

[00:32:47] Lisa DiGeso Right? 

[00:32:47] Feuza Reis Because we’re afraid other people will say we suck. 

[00:32:49] Lisa DiGeso Right? Like I honestly, I don’t know if I’ve ever seen someone suck and be like, Oh, they suck. I mean, look at like you try and like I’m cheering you on. 

[00:33:00] Feuza Reis Yeah, but we have a hard time cheering ourselves, right? That’s preach. Yeah, yeah. It’s easy to cheer everyone else but cheering yourself is like this uphill battle. 

[00:33:09] Lisa DiGeso Seriously. So where can our listeners learn more from you? 

[00:33:13] Feuza Reis Sure. So I’ve had a Facebook group for seven years, so it is SEO for Creatives and I think you do have the links. My site is and on Instagram because I actually gave up my other Instagram account because it wasn’t bringing me joy. That’s the other thing. You got to do things that bringing joy. So I have my travel TikTok, @fusetravels, and @fusetravels on Instagram and @fusecreativeinc on TikTok. I’m actually starting to do live SEO audits so if you want to follow me on TikTok. 

[00:33:42] Lisa DiGeso Yeah. 

[00:33:42] Feuza Reis You may be chosen. And we can review some things. 

[00:33:45] Lisa DiGeso I love that. So I love to end my interviews with this last question and it is what are you currently curious about or artistically curious about? 

[00:33:54] Feuza Reis So it’s travel writing. I’ve just attended two travel related conferences and I took a writing class in one and it’s just like it’s almost like this hidden talent that’s always been there. But now I have to exercise that muscle, so I’m excited to see where it goes. 

[00:34:11] Lisa DiGeso Love that. Well, thank you, Fuse, for hanging out with me today. 

[00:34:16] Feuza Reis Thank you. Awesome. Thank you so much for having me. 

[00:34:18] Lisa DiGeso Oh, my friends, that was such a great conversation. And I if you haven’t done it recently, I might suggest auditing your own website and checking out if maybe you are doing pretty good in SEO or need some help too. So I am sending you so much of my light and my love today, every day. Thank you so much for tuning in each and every week. I love spending this time with you. We’ll see you next time. 

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