Building a Brand with Intention & Alignment with Bernel Westbrook

SUBSCRIBE: iTunes | Spotify | Stitcher


With a background deeply rooted in fine art and a degree in web development, she lives by her motto “to obsess over the details so you don’t have to.” 

Bernel Westbrook works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since she started her business in 2016, Bernel has served the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others. 

She’s a hugger, a world traveler, and a design enthusiast. Branding is more than just a logo, or the colors you use, or even the font you use. Bernal shares with us her approach of holistic branding and creating a brand that aligns with who you are as a person. 

Bernel shares why identifying who your ideal client is so important in building an aligned brand, her advice on subconscious brand recognition & how you can start to incorporate your core values into your branding. 

For those wanting to really connect with clients that light you up to work with, this episode is for you.


Discover more about Bernel Westbrook

Website: Brandedbybernel.com

Facebook: @brandedbybernel

Instagram: @brandedbybernel

Bio: Bernel is the owner and lead designer of Branded by Bernel, a design boutique based in Charlotte, North Carolina. She works with creative entrepreneurs to build brands and websites that establish a foundation of trust. Since starting her business in 2016, she has had the pleasure of serving the creative industry with high energy, tell-it-like-it-is honesty, and a passion for inspiring others.

Resources shared in this episode:

Joseph Campbell The Hero’s Journey Book

Showit Template Shop

share the love

[Sassy_Social_Share]

2 Comments

  1. Tara Spencer on September 21, 2020 at 8:58 am

    Great conversation, and I really appreciate the advise!

    • Erin on September 21, 2020 at 9:13 am

      So happy you found it helpful Tara!

Leave a Comment





recent

Podcasts

divider

Picture Perfect Productivity: Strategies for Streamlining Your Photography Business with Brittnie Renee

Countdown to Success: Using The Rocketship Blueprint to Propel Your Photography Business Forward with Senior Photographer Sean Brown

Focus on Inclusion: Empathy and Advocacy in Neurodivergent Family Photography with Stacey Feasel

Learning Curves: How Maintaining a Lifetime Learner Mindset Can Help You Master Your Fine Art Maternity with Esther Kay

A Kid at Heart: The Art & Business of Preschool Photography with Trina Julius

The Business of Being Yourself: How Embracing Your Uniqueness Unlocks Your Creativity & Helps You Stand Out in the Newborn Niche With Natasha Simpson

Better Together: How Hiring a Team of Associates Can Help You Grow Your Photography Business With Jill Smith

From Scrubs to Shutter: Balancing Nursing, Photography, and Passion with Shannon McTighe

The Wild Side: Embracing the Beautiful Mess, and Capturing Authentic Connection with Tiffany Crenshaw from Animal House Photography

Golden Moments: Elevating  & Nurturing Client Relationships with Maternity and Newborn Photographer Kellie Golden

The Heart of Photography: Josie Tan’s Approach to Client Connections & Building Relationships in Your Photography Business

Advice From the Pros: Lessons and Reflections From 16 Photographers on What They Wish They Knew as Beginners

Giving Up the Ghost: Releasing the Stories Holding You Back in Your Photography Business.

Practicing Presence: The Healing Power of Slowing Down & Tuning into Mindfulness & Creativity in Photography with Joy Prouty

Inkpot Insights: Crafting Web Magic for your photography business with KP and Jessie from Inkpot Creative

Creating or Consuming: Education as More Than Entertainment, Taking Intentional Action Towards Your Creative Goals

The Art of Elegance: Elevating Your Photography Business Through Client-Centric Strategies with Kayleigh Ashworth

Making Maternity Magic: Empowering Women, Staying Profitable, and Nurturing Creativity in Photography with Karli Braaten

Guiding Stars: 6 Truths from 14 Years in Business & Photography with Lisa DiGeso

Prints with Purpose & Crafting a Luxury Studio: A Conversation with Photographer Ambreia Turner

The Honest Lens: Capturing the Beauty of the Everyday with Documentary Photographer Amy Dangerfield

Storytelling Films: Incorporating Family Legacy Video in your Photography Business with Dorte Kjaerulff

Finding Focus Amid the Chaos: The Importance of Nervous System Regulation and Self-Care for Photographers with Renee Bowen

The Fine Print: Legal Tips Every Photographer Should Know with Paige Griffith from the Legal Paige