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Connection is what turns a photograph into a memory.
In this episode, I sat down with Russell Jackson to talk about the power of connection in photography and why the way your clients feel during a session matters just as much as the final images. Russell shares how prioritizing presence, emotional safety, and genuine interaction creates photographs that move people long after the session ends.
We talk about how connection shows up in subtle ways like touch, proximity, and quiet moments, why forced smiles often disconnect us from real emotion, and how slowing down allows photographers to capture something far more meaningful than perfection. Russell reflects on powerful sessions that changed the way he sees photography and the responsibility that comes with documenting life’s most meaningful moments.
This conversation is a reminder that photography is not just about light, lenses, or technique. It is about people, relationships, and the stories we are trusted to hold.
What’s in this episode:
- [02:00] Russell’s photography beginnings in South Africa and how wildlife and documentary work shaped his eye
- [07:00] Why Russell views newborn photography as family photography and the importance of celebrating connection
- [12:00] Moving away from props and distractions to focus on emotion and relationships
- [18:00] How physical closeness, touch, and proximity create stronger emotional images
- [19:00] Helping reluctant dads feel comfortable and present during sessions
- [20:00] The responsibility photographers carry when images become a family’s most important memories
- [22:00] Why forced smiles disconnect emotion and how Russell encourages natural expression
- [35:00] Letting go of comparison and focusing on growth, confidence, and your own lane
- [51:00] How curiosity keeps artists evolving
If you have ever worried about getting everything “right” during a session, this conversation with Russell will gently remind you that real connection, not perfection, is what creates photographs that last.
Resources Mentioned
Meet Russell Jackson
Russ Jackson is an award-winning family, newborn and maternity photographer based in London with over 20 years of experience. Known for his natural, timeless style, he captures emotive portraits that celebrate the beauty of new life and family bonds. Through the Russ Jackson Academy, he has mentored hundreds of photographers worldwide, sharing practical, real-world guidance on newborn safety, posing, lighting, editing, and building a sustainable business. Russ is a sought-after speaker and educator, passionate about inspiring photographers to grow in confidence, creativity, and professionalism.
Connect with Russell Jackson
Visit Russell Jackson’s Website
Follow Russ on Instagram
Did this episode encourage you to really find your own style and focus on the client experience? Check out this episode Going Beyond the Expectation – The Importance of Creating an Experience for Clients with Donatella Nicolini that shares how another photographer started their career!




