The photographer interview series continues with an interview with esteemed London newborn photographer, Russ Jackson of Russ Jackson Photography.

Russ shares how he got started in photography and how his journey took many turns to finally land up in the world of newborn photography. He shares some secrets on getting young siblings to cooperate, so he can create timeless family portraits for his clients. We also shed a tear together as he reveals the magic phrase that will get moms tearing up and want to be in the picture every time.

Also be sure to check out our post on parent posing for some posing inspiration!