How the Newborn Nerds Built a Thriving Prop Brand

Props come and go. Trends cycle in and out. But creativity, craftsmanship and connection are what truly make a photography brand last.

In this episode, I am joined by sisters Lindsey Stock and Amy Guenther of The Newborn Nerds. We talk about what really goes into designing timeless props, why color never goes out of style, how to use trends without losing yourself, and the details that elevate even the simplest setups.

Lindsey and Amy open up about embracing growth, navigating copycats, staying inspired as artists, and the leap of faith it took to expand their prop business. Their honesty about risk, creativity and longevity will inspire any photographer who wants to create art that truly stands out.

If you have ever wondered how to keep your style original in a fast-changing industry, this conversation is full of encouragement and practical wisdom.

What’s in this episode:

[02:40] Why props created by photographers hit differently
[06:20] Color theory and why single tones never go out of style
[09:45] The biggest mistakes photographers make when styling newborn sessions
[12:00] The tiny details that elevate a setup
[18:45] Challenging yourself creatively with unexpected prop requests
[20:15] Why you should experiment with models before trying new poses on clients
[22:00] Navigating copycats and staying rooted in originality
[25:00] The leap of faith behind scaling their prop business

If you want to create cleaner, stronger and more timeless images with fewer props and more intention, this episode with Lindsey and Amy will help you return to the heart of your craft.

Meet Lindsey Stock and Amy Guenther

The Newborn Nerds is co-owned by sisters Amy Guenther and Lindsey Stock, award-winning newborn photographers and educators. Together, they’ve built a brand that serves photographers worldwide through hands-on workshops, online education, and their signature line of color-matched studio props. When they’re not in their studios in Iowa, Amy and Lindsey travel the country speaking at conferences and teaching the art of newborn photography.

Connect with The Newborn Nerds

Visit the Newborn Nerds Website
Follow them on Facebook
Follow the Newborn Nerds On Instagram
Subscribe to their Youtube Channel

Are you feeling inspired to try out some new props after this episode with the Newborn Nerds? Check out this episode The Business of Being Yourself: How Embracing Your Uniqueness Unlocks Your Creativity & Helps You Stand Out in the Newborn Niche With Natasha Simpson that shares how another photographer started their career!