Business Tune-Up Advice with the Marketing Queen -Julia Kelleher

SUBSCRIBE: iTunes | Spotify | Stitcher

Julia Kelleher is quite literally the queen of marketing your photography business.

I knew when it comes to sharing advice on marketing and mindset, she was the perfect guest to have on the show.  

In this episode, we unpack how self-worth, marketing & mindset are all interconnected.

Julia Kelleher is a PPA Master Photographer, Artist, Craftsman, and certified with the organization.  She holds the prestigious Diamond Photographer of the Year title – earning it twice in PPA print competition. 

She is also a Master of WPPI and holds numerous top national and international awards for her newborn and children’s work. She is a Nikon® Ambassador and is the only newborn photographer in the world sponsored by Nikon®

Julia is a master marketer and business guru, lending her strengths in business and creativity to other studio owners. She offers online classes, private mentoring, and national workshops. 

We had such a fantastic conversation, about how her own personal transformation over the last few years has changed how she does business and life.

Discover more about Julia Kelleher



Facebook Group:


Bio:  Portrait Photographer & Nikon Ambassador, Julia Kelleher, is world-renowned for her moving, sentimental, and emotional portraits of pregnant women and children, and the bonds children have with their parents.  Specializing in fine art portraiture of newborns, maternity, children, and family, she runs her thriving retail studio, Jewel Images, Inc., in her hometown of Bend, OR, and educates other professional photographers worldwide on how to create unique imagery and build profitable studios.

Her work has been featured in multiple publications including Professional Photographer, Digital Photographer, ISO 1200, Extreme Makeover: Home Edition, Marathon Press, and ABC News. She has twice been named Diamond Photographer Of The Year through Professional Photographers of America and has won numerous international awards for her work, including the WPPI newborn and maternity international titles, and industry awards thorough Kodak, Lexjet, and the American Society of Photographers.

A host of her business and creativity podcast, Focus & Facets, a 13-time Creative Live instructor, WPPI instructor, and 7x Imaging USA platform speaker, Julia has spent her over a decade-long professional career helping other photographers hone their craft. She is passionate about business — teaching pros through her business mastermind, the 5 Carat Collective, to break into in-person sales, to master valuing their work, to market their art, and create systematized efficiency in their businesses. She teaches on the international stage multiple times per year and holds private creative workshops, offers her online membership, and personal mentoring sessions with students in her studio.

 With over 30 years of photography experience, Julia’s father gave her a Nikon N8008, 35mm SLR film camera as a child. Putting it down after college to pursue her graduate degree in broadcast journalism, she attended and earned her Master’s degree at the esteemed Syracuse University-Newhouse School of Public Communications and spent over a decade traveling the country, covering general assignment stories and anchoring live news for all three television networks. She finally closed out her journalism career at KATU-TV, the ABC affiliate in Portland, OR — the top 25 television network in the country — to pick up her beloved Nikon once again and pursue photography full-time.

 A storyteller at heart and passionate about the emotional impact and human relationship a great image can create, she believes connection in portraiture is what moves a viewer, and story is what keeps them there. Her experience in journalism— connecting with people from all walks of life and expertise in media relations, and live communication —- has given her techniques to create emotional imagery that impacts the world, the speaking ability to be a world-renowned instructor, and the passion to help other photographers understand their clients, make incredible imagery, and build thriving, profitable businesses.

Resources shared in this episode:

Brooke Castillo – Monday hour one

Neill Williams Life Coach

share the love


Leave a Comment




Consious Creation : Embracing a Mindfulness Mindset in your Photography Business with Johl Dunn

Scheduling With Intention: How to Avoid Overwhelm & Burnout with Sabrina Gebhardt

Write the Right Copy: How to Craft Website Copy That Connects with Rachel Greiman

Spotlight on Senior Portraits: Cultivating Confidence in Teen Sessions with Ariel Perry

Find Your Flow: Creating a Business That Works For Your Family with Shannon Smith

Service over Sales: Cultivating an Empathy Selling Mindset with Megan DiPiero

The Power of Personal Branding: Showing Up in Your Business Through Brand Photography with Angie McPherson

Niche Down, Scale Up: Diversifying Your Income Without Limiting Your Creativity with Hope Taylor

Building Your Business Your Way: How to Ditch the Overwhelm & Find Alignment in Your Business with Krista Marie Lynch

The Magic in Motherhood: Capturing the Mother-Child Connection with Brittany Grubbs

Family First: Creating Space for Life and Family in her Photography Business with Shalonda Chaddock

Copywriting for Creatives: Heartfelt Copy for Your Photography Business with Ashlyn Carter

The Beauty of Birth: The Art, Business, & Heart of Birth Photography with Tavia Redburn

The Magic of Manifestation: Finding Your Soul Purpose & Path through Human Design with Ariana Joy

Money Mindset : Using Your Business to Bring Ease to Your Life with Erinn Bridgman

Alter Egos: Discover You Super Hero Secret Identity with High-Performance Coach Todd Herman

SEO for Photographers: Why You Need It & How to Get Started with Corey Potter

Beyond the Body: Cultivating Self Love in Ourselves & Our Clients with Body Image Activist Teri Hofford

Family Filmmaking – Documentary-Style Family Films with Anja Poehlmann

Ep 109: The Power of Play: Pushing Yourself Out of Your Creative Comfort Zone with Craig Strong

Burn Brightly Without Burning Out : Aligning your Passion, Life and your Business with Alice Park from NAPCP

Pricing Strategies and Mindset Shifts for a Profitable Photography Business with Jane Goodrich

Creating Balance & Ease in Your Photography Business with Dawn Potter

Finding Meaning in Connection with Jesh de Rox