Do you believe in serendipity? {part 1 of 2}
“How did you start the Milky Way?”
Ah…yes. This is a question that we get a lot.
To be 100% honest, it wasn’t a ‘pre-formulated’ business idea.
There was no business plan.
And I never anticipated I would be helping other photographers in their journey.
It was serendipitous.
I dove into learning as much as I could about photography because I wanted to take better photos of my son.
Then…my photography business was born.
I started to get questions from other photographers popping up in Facebook messages.
I answered them.
I got more.
I answered more.
But soon, I was getting more questions than I really could handle while also trying to run my photography business and be a mama!
Rewind a few years.
I met Erin (the not-so-silent partner here at The Milky Way) when I was doing her maternity photos.
(it was one of my first outdoor maternity sessions!)
It felt like a first date when we met for coffee.
We didn’t know the how or what, but we just felt like there was some way we should work together.
I was telling her about the back-log of questions I had from other photographers, and she somewhat jokingly said…”well, create a business to help answer their questions…and hey, you could call it the Milky Way”
Then there was that quiet moment…hey…maybe…
But, it would be close to 6 months later before we got together to say, should we really do this thing?
Then Erin stumbled across a free training series from Marie Forleo (who neither of us had heard of before!).
Erin’s background is in marketing. She has a commerce degree…but after watching the videos, she said – “this woman knows what she is talking about…I think this is exactly what we need to connect the dots for us – I promise we’ll make our money back in the first 6 months”
Make no mistake – this isn’t a cheap program – in fact, we invested every cent we had made so far with The Milky Way (um….no pressure Erin…haha)
At the end of Bschool, we put together our very first e-course – Illuminate.
(and we were terrified!)
That was September 2012.
Since then, we’ve welcomed over 2,740 new students into the Milky Way family (and growing!).
We have been blessed with a community that encourages kindness, growth and shares positive energy.
And honestly…I don’t think it would have happened (at least not as quickly and with a supportive group of kind, like-minded people) if someone hadn’t shared a random link that Erin stumbled across 3 years ago.
So, today, we’re sharing that link with you.
{note: we’re part of their share-the-love program…so that is an affiliate link…just to be totally clear!}
I’m not sure what your dreams and goals are.
I’m not sure if you will have the same a-ha moments and take-aways as we did.
But, we encourage you to watch her free video series she puts out leading up to the annual launch of her 8 week online business program – Bschool.
Last year, I also took the program to apply it directly to my photography business – Milk & Honey Photography
(confession: I never fully got around to it…so I’ll be participating again this year!)
In the next couple weeks, we’ll be posting some of the key take-aways from the free training series
(as it relates to a photography business…because there are some serious gems in there you can apply to your studio!)
So…head on over here to check out the free video series!http://www.marieforleobschool.com/
(side note: registration is now open – just until March March 4th)
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Lisa DiGeso
I’m on a mission to create uplifting online experiences for photographers ready to elevate their art, their business and their mindset.(...and have fun along the way!)