Let’s put an end to this…
I was just about to go to bed, when I made the almighty mistake of doing one last peek at facebook.
Why was that a mistake? Well…I could list of a hundred reasons (but that will be a post for another day).
However – this random image popped up into my newsfeed. I’ve seen many like it before.
And I’ve listened to many o’ photographer conversations around it.
I’m sure you have to.
My friends…if you truly, truly have your clients best interest at heart, and you are in this business to wow them, then please, PLEASE end the spread of this nonsense.
This is NOT the way to wow your clients. This is not going to have them feeling warm, fuzzy thoughts when they think about your business.
Now, I’m not saying what is written on these things are false. And it’s important as a business owner to understand how much time we spend on each session, and what other costs we incur in the year. And to understand why we price the way we do.
But, please PLEASE do not wave this in front of your clients faces. Or potential clients. Or…really….ANYONE’S face!
First of all, if they believe your prices are out of their range
a) it’s because you haven’t shown them the amazing VALUE they receive
b) they genuinely cannot afford you
In either of these cases, do you believe that plastering your facebook page with a “This is why I’m worth it?” image is going to win them over?
No my friends. It isn’t.
It could, however, make you look like a ego-driven goof. Sorry. That may be harsh. But it’s true. And sometimes we need a cold splash of “reality water” tossed on us! Especially if we accidentally let ourselves get sucked down one of those nutty negativity rabbit holes that crop up time to time in photography circles.
If that has happened to you, that’s ok. Shake it off! Seek out positive circles.
Stop focusing on what YOU are worth, and start focusing on what value YOUR CLIENTS receive.
See the difference?
It’s not about you. It’s about them.
We’ll continue on a bit more about this…but, I just had to write this down or I would never be able to sleep!